Category Geo & Behavior Targeting

Mobile Marketing With Relevance
Brands Worked With

Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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Local Mobile Advertising Is Effective | Geofenced Ads For Business

Local Mobile Advertising Using Geofencing Is Relevant & Effective After a recent trip to Target as well as testing a campaign I realized something, this stuff works. I know what you are thinking, “it better!”, but while at target looking through ads I notice ads and lots of them letting me know about area restaurants,

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Your Brand At The 2016 Rio Olympics | Mobile Advertising in Brazil

Advertising Wins The Gold With Mobile On August 5, the world of sports will converge in Rio de Janeiro, Brazil for the games of the XXXI Olympiad. What was once a religious festival to honor Zeus is now one the world’s premier sporting events….and one of the most large-scale and profitable global media events. Just

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Consumer Loyalty Marketing Has To Be A Mobile Strategy

Loyalty Marketing Programs: Put Down the Punch Cards & Go Mobile Consider this scenario: It’s the weekend and you’re due for a haircut. You suddenly remember that your punch card just hit 10 visits last time so you get a free haircut today. Not a bad start to the weekend. You stop by the local

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Geo-Targeting For Mobile Ads Saves Marketing Dollars

Geo-Targeting: Tapping into the mind AND the body Knowing your audience is more than just knowing where they are. Yes, geo-location technology can provide the basic location info you want to know, but it can also reveal deep demographic and behavioral information which can then be used for even more targeted and informed campaigns. The

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Time To Start Geofencing For Mobile Marketing

If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile

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Mobile Users Expect Location Based Advertising & Services

The retail shopping experience has been changing for some time now. What has gone from nice bonus of having some personalize information based on location or other personal details given to a retailer is now expected and can be a source of frustration if not easily accessible. For example; conducting a search and not find

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Is Geofencing The Key For Pharmaceutical Marketing?

As the boomers in the U.S. age and medicine progresses pharmaceutical companies evolve to help provide solutions for many different aspects of health. In a study the World Health Organization stated “the pharmaceutical industry and global pharmaceuticals market is worth US$300 billion a year, a figure expected to rise to US$400 billion within three years. The

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