Category Game Day Geofencing
Insights, Ideas & Client Case Studies
Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
Advertising Wins The Gold With Mobile On August 5, the world of sports will converge in Rio de Janeiro, Brazil for the games of the XXXI Olympiad. What was once a religious festival to honor Zeus is now one the world’s premier sporting events….and one of the most large-scale and profitable global media events. Just
If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile
Within the last year one of the hottest areas of geofence marketing has been those delivering their message to mobile users at an event. Use cases vary from NFL / College Football games, MLB games to trade shows or conventions even a recent visit from a special someone from Vatican City. In all of the
Getting a brand’s messaging out to the masses is always a challenge. The key is finding the perfect time and venue to reach a quality audience. Mobile ads geo-targeted do just that. So why are more companies not advertising at a major sporting event in their hometown? This is the approach that Necco, a company
In a year where Super Bowl advertising ran at 4.5 million a pop to be the official pizza of the NFL & Super Bowl was a wise move. Another wise move was a Papa John’s franchise group chose to run mobile ads triggered by geofencing services to help promote their Papa loyalty rewards the Papa