It shouldn’t come as a shock to anyone that digital media consumption is way up. With stay-at-home orders issued across the country until at least the end of April, people young and old are turning to the internet to stay informed and stay connected.
A new report from Nielsen suggests an almost 60% increase in digital media consumption when people are forced to stay home. Considering Americans already spend a whopping 12 hrs per day on media platforms, it seems we’ve traded sleep for even more screen time.
Digital Media Consumption Up, Meaning That Is Where The Customers Are.
What does this mean for advertisers? It means you have more opportunities to reach your target audience than ever before. The downside is the digital media realm is more crowded than it’s ever been so capturing attention can be difficult amongst all the noise.
In our own experience, we’ve seen a huge spike in news and weather sites as people attempt to stay informed of the world around them. But there are dozens of weather sites and apps and hundreds of new sites. Knowing which ones your target audience uses is nearly impossible to predict. That’s where geofencing can help.
With Digital, we can set specific criteria for your ad placements. Once targeting parameters are set, your ad can appear on virtually any site or app they use that features advertisers. Best of all, you only pay for impressions or views. Unlike traditional advertising – billboards, magazine ads, radio or TV commercials – where the cost is based on potential views, Mobile Display Ads are based on impressions. In other words, you only pay if your ad is called to appear on someone’s screen.
If you’ve never dipped your toe into digital advertising or geofencing, now is the time. Contact us today to create a quick and effective digital advertising strategy for a fraction of the cost of traditional advertising.