The beginning of a new year always brings planning for marketing & advertising strategies. As marketers we are always researching new marketing tools some need geofencing explained in a logical way without misleading buzz around empty promises. So what is geofencing? Simple answer = a virtual perimeter made by software that create and action. Please note; We know there are a few different ways to use geofences in terms of location based strategies. With an app or hardware. In this article it focused on geofencing explained when using mobile advertising in the form of display ads.

Geofencing Explained In 30 Seconds.

Pricing explained using geofencing for mobile marketing — Who else has used it? — Case Studies

How Is Geofencing Most Commonly Used.

Part of our planning for 2022 consisted of what people are searching for and that brought us to geofencing explained. This means many people are still trying to understand how this can benefit their business. This was surprising since we have written many post on what geofencing is, but maybe a simple more updated approach is needed. Many people think geofencing is more complex than it is partly due to how it can be use. The fact is, to create a geofence is just to create a virtual perimeter to communicate an action.

Geofencing Success Stories

Marketers from various industries all over the world are using geofencing to add relevance to their advertising, here are a few success stories.

An Event promotion company uses geofencing and mobile video to promote conference around similar event. The competing event was full of a rich audience based on prior research and overall similarity. Over 3 days we drove over 500 visitors to the event website boosting awareness and inquiries.

event marketing case study  What is Geofencing

img. from Electronica

A recruiting company used mobile advertising targeted around competition to promote job openings in the Omaha NEB area. By using a geofence they were able to reduce ad waste and get 7 quality applicants that currently worked for their competition.

For more success stories see our mobile advertising case studies

Top benefits of using geofencing explained

1 Reduces Ad Waste – Allows you to advertising directly in the area you cover. Only cover half of the county or metro area? No problem!

2. Be Creative – Having ads show in a smaller area allows you to be creative in speaking directly to the customer. click to call ad for geico

3. Relevance drives effectiveness – When you advertise using factors such as time and location you allow the ads to become more relevant to the mobile device users. By staying local or consistent with other marketing strategies the advertising makes more sense to the person on the receiving end.

The truth about geofencing

It is a marketing tool, not marketing it self. Just as day-parting is when you control the time an ad or messaging is delivered, a geofence control the location. The difference with geotargeting is that you can control the size and shape version geo-coded areas that current have already been defined. see more here.

For more information please see our pricing explained, FAQs or many industry case studies that can give you real world way the location based advertising tool of creating geofences to serve ads have been used in the past. For assistance in thinking through some advertising strategies using one of our many tools to reach customers on mobile devices be sure to reach out today.