Can you believe we’re already in 2023? It’s been an eventful year, that’s for sure! A lot has happened – but one thing that has yet to change is the importance of marketing. Now more than ever, businesses need to be strategic with their marketing tactics to stay competitive. One tactic that shows promise for the future is location-based marketing. If you are wondering if this is still a viable option for your business in 2023, wonder no more! In this blog post, we’ll discuss the benefits of using location-based marketing and show you why it’s still a top strategy for businesses today.
Improve delivery of relevant ads
In today’s world, it’s increasingly important for messages to be relevant and timely if they hope to be read and acted upon. Fortunately, there are now ways for marketers to target their ads more effectively using real-time location data. By knowing where their target audience is located, marketers can improve the timing and communication of their ads.
For example, they may choose to target consumers who are commuting or riding public transportation, as these are times when people are more likely to interact with ads. Location data can also be used to inform the copy and design of ads. For instance, advertisers may choose to use pictures of the city where their target audience resides instead of generic stock photos. By leveraging location data, marketers can ensure that their ads are more relevant and, thus, more likely to be read and acted upon by consumers.
Increase competitiveness
In today’s business world, competition is fierce. Companies are always looking for ways to outdo their rivals and attract more customers. Geotargeting can be a useful tool in this effort. By targeting ads and other content to specific geographical areas, you can reach a wider audience while discouraging them from patronizing your competitors. In this way, location-based marketing can give you a significant advantage in acquiring market share.
Gain a better understanding of customers
Location-based marketing is already a powerful tool that is helping businesses better understand their customers. When consumers consent to have their data collected and used, businesses get valuable data to improve the user experience. Businesses can learn more about customer preferences and needs by advertising based on a person’s location. Collecting feedback from customers can also provide insights into how to improve services. Location-based marketing thus allows businesses to create more personalized and satisfying customer experiences.
Improved search engine rankings
When customers are searching for a product or service online, it’s important that your business comes up in the search results. One way to improve your company’s visibility is by using location-based marketing solutions.
For example, Google My Business is a great way to ensure your business shows up when customers search for something in your area. By claiming and completing your Google My Business page, you’re more likely to show up as a suggested option on Google Maps. As your digital presence grows, you’ll see an improvement in your search engine rankings. Customers are more likely to choose resources and services prominently displayed on the first page of their search results, so it’s important to ensure your business is visible. By using location-based marketing solutions, you can improve your chances of coming up in the search results and attracting new customers.
Increase your brand recognition
A company’s brand awareness in a given area rises in proportion to the extent to which it employs location-based marketing. Simply having a well-known brand can boost sales and profits significantly. Logos, slogans, and catchy tunes have long been effective methods of spreading brand recognition. Since brand recognition is still the end goal of growth, location-based marketing entices customers to learn more about a company. With location-based marketing, customers get to know the available special deals and promotions that they can take advantage of within their area.
Businesses should combine geotargeted advertising with social media campaigns to reach a wider audience and significantly spread their brand awareness. By becoming more recognizable within a certain area, businesses open themselves up to increased foot traffic and larger sales numbers. Location-based marketing is essential for businesses that need to grow their bottom line and expand their reach.
Elevate the user experience
How can you make sure that your app’s users have a positive experience? One important way is to make use of location-based marketing. This ensures that your customers see personalized and relevant advertising based on their preferences and demographic information. When done right, this kind of targeted advertising can be a key factor in keeping users engaged with your app. Of course, it’s also important to make sure that your app’s features live up to its aesthetic promise. By paying attention to the details of the user experience, you can create an app that people will enjoy returning to use again and again.
Cost-efficiency
As a business owner, you always want to find cost-effective ways to promote your company, and location-based marketing is one way you can do this. Due to this type of marketing being hyper-local, it can be very targeted to where your target audience lives. For example, if you have a business in a certain city, you can make sure you are targeting people only within that location.
Additionally, you can utilize location-based marketing to show ads to people who may be shopping in a nearby competitor’s store grabbing their business with a better offer.
These tactics are cost-efficient because they help you target people with a high-intention of walking into your business or using your service within a specified area.
Final thoughts
In 2023, location-based marketing will be one of the most effective ways to reach consumers. With technology becoming more and more advanced, it’s no surprise that businesses will take advantage of the benefits listed above and use location-based marketing to target customers. Don’t miss the opportunity to adopt this strategy into your marketing plans. We can help you implement a strategy that works for your business. Contact Thumbvista today to learn more.