Retargeting advertising is a powerful tool for online marketers to reach out to potential customers who have already interacted with their brand but have not yet made a purchase or taken any significant action. It involves showing ads to users who have previously visited your website or engaged with your brand, with the goal of bringing them back to complete a desired action.
Here are three examples of how retargeting advertising can be used:
Abandoned cart retargeting:
When a user adds items to their online shopping cart but doesn’t complete the purchase, you can use retargeting ads to remind them of the items they left behind and encourage them to come back to complete the transaction. For example, if a customer adds a pair of shoes to their cart but doesn’t check out, you can use retargeting ads to display the shoes they left behind with a message like “Don’t forget about your shoes! Complete your purchase now.”
If a user has already purchased a product from your website, you can use retargeting ads to show them complementary or upgraded products that they may be interested in. For example, if a customer has purchased a camera from your site, you can use retargeting ads to show them related accessories such as lenses or memory cards.
It is widely know that you can retarget visitor of your website from an advertising campaign but did you know you can retarget based on a display ad impression? Re-engaging your audience from an event or specific location of interest can bring your brand back to top of mind.
Site visit retargeting:
If a user has visited your website but has not yet made a purchase or taken any significant action, you can use retargeting ads to keep your brand top of mind and encourage them to come back and take action. For example, if a user has visited your website but hasn’t signed up for your newsletter, you can use retargeting ads to show them a message like “Join our newsletter and stay up to date with our latest news and offers.”
Overall, retargeting advertising is an effective way to drive conversions and increase customer lifetime value by reaching out to users who have already shown an interest in your brand. To speak more on how retargeting advertsing can be placed in your marketing strategy connect with us today.