Category Case Studies For Geofencing
Mobile Advertising and Geofencing Case Studies for multiple industries and brands.
Insights, Ideas & Client Case Studies
Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
Mobile video has turned into a very powerful force in the marketing world. It is said the by 2020 75% of mobile data traffic will be video. Partly due to content and connectivity one thing is for sure it continues to grow into an area that has much marketing potential. Geofencing + Mobile Video =
Case Study: Local Government marketing for social service “Ride Share” for Commuters. Geofencing Mobile Display Ads for Local Government Case Study Challenge: To promote new ride share program for county to the population that was currently using public transportation. Solution: Thumbvista geofences main commuter areas including bus stops and train stations promoting new program with link
Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are
Challenge: Increase enrollment in multiple focus areas including: veterans, adult/back-to-school, master’s program, online, and general enrollment. Solution: Middlesex Community College segmented each focus area using specific demographic information which influenced the creative development process for each advertisement. Using a story-telling format, each ad focused on one of several key benefits of attending Middlesex Community College.
Reaching the right person at the right place and time has been our goal from day 1. Now we are providing geofence triggered mobile coupons so that we not only can provide a relevant brand message linking to a deal, but also the deal itself with some really cool mobile features. Having a relevant message
In a year of historic flooding across the Carolinas many residents went from draught to disaster in a matter of weeks. Surrounding areas watched their neighbors in nearby areas suffered historic storm damage to their towns, roads and even homes and many searched for ways to help. Luckily there are organizations like the American Red Cross that
It has became clear that mobile has to be apart of every marketing strategy. Domino’s has been one of the most cutting edge in their industry in terms of including options for mobile device users to be able to order from their locations. Whether by text, app, tweet or call they have you covered. We
Getting a brand’s messaging out to the masses is always a challenge. The key is finding the perfect time and venue to reach a quality audience. Mobile ads geo-targeted do just that. So why are more companies not advertising at a major sporting event in their hometown? This is the approach that Necco, a company
Driving foot traffic to a business location can be crucial for success and proven to be difficult in many ways. Physical location matters in terms of natural foot traffic, but sometimes customers need an extra push to come your way to do business. Recently Thumbvista had the chance to work with the great brand of
In a year where Super Bowl advertising ran at 4.5 million a pop to be the official pizza of the NFL & Super Bowl was a wise move. Another wise move was a Papa John’s franchise group chose to run mobile ads triggered by geofencing services to help promote their Papa loyalty rewards the Papa