The auto industry is hyper competitive, car dealerships need to find innovative ways to stand out and connect with potential customers. Thumbvista, a leader in mobile marketing solutions, offers powerful tools like geofencing and programmatic display advertising that can help car dealers drive more foot traffic, increase sales, and engage their target audience with precision.
1. Geo-Fencing for Targeted Reach
Thumbvista’s access to advanced geofencing technology allows car dealerships to define virtual boundaries around specific locations, such as competitor lots, local events, or high-traffic areas like malls. When a potential customer enters one of these geofenced areas, they can receive targeted ads promoting your dealership’s special offers, new inventory, or financing options. This real-time engagement can encourage prospects to visit your dealership instead of a competitor’s.
For example, if someone is visiting another dealership nearby, Thumbvista’s technology can trigger an ad offering a discount or bonus if they visit your lot before making a final decision. This highly relevant and location-based approach can directly influence buying decisions. See Geo-conquesting Case Study For Auto
2. Programmatic Display Advertising for Maximum Visibility
Thumbvista also offers programmatic display advertising, which uses data to target potential buyers with precision. Car dealers can run ads across mobile apps, websites, and social media platforms, reaching people based on their location, online behavior, and demographics. Whether your target is first-time buyers or luxury vehicle shoppers, Thumbvista helps ensure your ads are seen by the right people at the right time.
3. Video Ads to Drive Engagement
Using video advertising, Thumbvista helps dealerships create engaging content that resonates with viewers. Video ads showcasing new car models, limited-time promotions, or customer testimonials can boost engagement and build trust. With programmatic video placement, these ads are delivered to potential buyers who are most likely to be in-market for a vehicle.
4. Trackable Results and Optimized Campaigns
Thumbvista’s platform allows car dealerships to track campaign performance in near real-time. This means dealers can measure how many people saw their ads, clicked through, or visited the lot after seeing an ad. The insights gained from this data allow dealerships to continuously refine and optimize their marketing strategies for better results.
Conclusion
Thumbvista’s mobile marketing solutions provide car dealerships with a competitive edge in reaching new customers. By leveraging geo-fencing, programmatic display, and video advertising, dealerships can target potential buyers more effectively, improve customer engagement, and increase foot traffic. With Thumbvista’s cutting-edge technology, you can enhance your dealership’s visibility and turn more prospects into satisfied customers.