Geo-targeting and geofencing are both location-based advertising strategies, but they work in slightly different ways. Both use location data to increase the effectiveness of ad delivery and add relevance to those who see an advertisement. Below explain the similarities and difference in Geofencing verses Geo-targeting.
Geofencing VS Geo-targeting
Geo-targeting is the process of delivering ads to people in a specific geographic location. This can be based on a variety of factors, such as their IP address, zip code, or city. Geo-targeting can be used to target people based on their location, such as people who live in a specific city or people who are traveling in a particular region. Geotargeting allows advertisers to deliver personalized messages to users based on their location, which can help to increase relevance and engagement.
A More Precise Location Targeting
Geofencing, on the other hand, is a more specific form of geotargeting that involves setting up a virtual boundary around a specific geographic area. Geofencing typically relies on GPS technology to track the user’s location, and can be used to trigger ads, push notifications, or other messages to users when they enter or exit a geofenced area. When someone enters or exits this boundary, they can be targeted with ads on their mobile device. Geofencing can be used to target people in a specific location, such as a shopping mall, a stadium, or a conference center. Geofencing can be used to target users who are already in close proximity to a business or event, making it a useful tool for driving foot traffic and promoting local events.
Both Geofencing and Geo-targeting Add Relevance
In summary, geo-targeting is a broader form of location-based advertising that targets people in a specific geographic location, while geofencing is a more specific form of location-based advertising that targets people who enter or exit a virtual boundary around a specific location. While both strategies have their own strengths and weaknesses, they can be used in conjunction to create more effective location-based advertising campaigns.