What is Geoconquesting? You Should Be Geofencing Your Competition.
If you currently use mobile marketing strategies and your company would like to introduce geofencing into your marketing plan it can be as simple as getting a second opt-in from your customers. Once your most loyal customers have opted-into recieving deals and alerts based on their location geoconquesting can begin. A example of a geoconquesting alert situation could be the following – A loyal customer who frequently shops for shoes at your shoe store has opted-in to your location based messaging services (from Thumbvista of course) so you have set up a geofence around your top competition and set up a message schedule for a Wednesday evening typically a slower day that really needs a lift in sales. You loyal customer enters within the geofence and you trigger your real time text message stating something like this – “ABC Shoes: Are you shoe shopping? If so come by our store in the next 30 min & receive 30% off or 15% off if you get here before close. Show MSG. Exp. 9/26” With that text message it has everything needed for a successful geofencing and geoconquesting campaign, there is relevance with subject and timing along with a proactive incentive to come towards your location as soon as possible.
Interested in started your own geoconquesting campaign? Call 1-855-554-4900 or email us today.