What is Programmatic Geofencing Advertising?
Programmatic geofencing advertising is a type of digital advertising that uses location data to target ads to users based on their physical location. This can be done by creating a virtual “fence” around a specific area, such as a store, event, or even a city. When a user enters the fenced area, they will be served ads that are relevant to that location.
How Does It Work?
Programmatic geofencing advertising works by using a combination of GPS and mobile data to track the location of users. This data is then used to create a virtual fence around the desired area. When a user enters the fenced area, they will be served ads that are relevant to that location.
Benefits of Programmatic Geofencing Advertising
There are many benefits to using programmatic geofencing advertising, including:
- Increased reach: Geofencing advertising can help you reach a wider audience than traditional advertising methods. This is because it allows you to target users based on their physical location, rather than just their demographics or interests.
- Improved targeting: Geofencing advertising allows you to target your ads to users who are more likely to be interested in your products or services. This is because you can target users who are already in the vicinity of your business or event.
- Increased ROI: Programmatic geofencing advertising can help you improve your ROI by ensuring that your ads are seen by people who are more likely to take action. This is because you can target users who are already in the market for your products or services.
How to Get Started with Programmatic Geofencing Advertising
If you’re interested in getting started with programmatic geofencing advertising, there are a few things you need to do:
- Programmatic advertising platforms: There are a number of programmatic advertising platforms available, so we help find one that fits your needs. At Thumbvista we have access to various platform and find the right one for your specific needs without you having a large commitment or contract.
- Create a geofence: Once you’ve found our platform, you’ll need to create a geofence around the area you want to target.
- Choose your ads: You can choose to target your ads with a variety of different types of content, including text, images, and videos.
- Set your budget: You can set your budget however you like, but it’s important to remember that programmatic geofencing advertising can be expensive.
Programmatic geofencing advertising is a powerful tool that can help you reach a wider audience, improve your targeting, and increase your ROI. If you’re looking for a way to improve your digital advertising campaigns, programmatic geofencing advertising is a great option to consider.