Programmatic advertising is a type of digital advertising that uses software to buy and place ads automatically, typically through real-time bidding on ad exchanges using a DSP. It allows advertisers to reach their target audience more efficiently and effectively by using data to make ad buying decisions and speed up the overall process. Programmatic Geofencing is a location targeting is a tool typically within the programmatic buying environment. This can be done by creating a geofence or virtual “fence” around a specific area, such as a store location, a community event (think concert or parade), or even a city. When a user enters the specific area, they will be served ads that are relevant to that location.
What is Programmatic Geofencing Advertising?
How Does It Work?
Geofencing is a location-based marketing technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location, such as a store or event. When someone enters or exits the geofenced area, they can be targeted with relevant ads.
Benefits of Programmatic Geofencing Advertising
Targeted advertising: Geofencing allows advertisers to target consumers based on their physical location, improving the relevance and effectiveness of their advertising campaigns.
Increased engagement with relevance: By delivering ads to consumers in real-time when they are near a store or event, geofencing can increase the likelihood of engagement and conversion.
Increasing engagement also increases ROI – Geofencing can help advertisers to reduce ad waste by only targeting consumers who the ad is relevant.
Insights from Data: Geofencing provides valuable data insights that can help advertisers to better understand their target audience and refine their advertising strategies.
Overall, geofencing is a powerful location targeting tool for advertisers looking to deliver targeted and relevant ads to consumers based on their physical location.
How to Get Started
If you’re interested in getting started with programmatic geofencing advertising, there are a few things you need to do:
- Plan strategy around overall goals.
- Create a geofence: Once you’ve found our platform, you’ll need to create a geofence around the area you want to target.
- Choose your ads wisely: You can choose to target your ads with a variety of different types of content, but being creative is key to over all success of the campaign. Including a good CTA in text, captivating images, or videos.
Programmatic geofencing advertising is a powerful tool that can help you reach a more precise audience, improve your targeting, and increase your marketing ROI. If you’re looking for a way to improve your digital advertising campaigns, programmatic geofencing advertising should be considered.