Contextual Advertising – What is it and Why Does It Work?
Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant or related website or mobile app. For example, let’s say you’re promoting a new cosmetic line. It would make sense to try having your ads placed on beauty sites and blogs, as opposed to sports sites. The idea is that people looking at beauty articles would be more interested in a new cosmetic line than someone checking out sports scores.
Why Does It Work?
The answer is simple: Relevance. When a person is already looking at related content and products, then your ad becomes more relevant to them and they’re more likely to click. It all comes down to being in the right place, at the right time.
So how do you get your ads to appear on relevant sites and apps? That’s where we come in. With Thumbvista, we can help you optimize your digital and mobile advertising campaigns so that your ads appear on relevant sites and apps, at the right time.
Contact us to learn more about setting up your next contextual ad campaign.