Category Interest Marketing

Mobile Marketing With Relevance
Brands Worked With

Insights, Ideas & Client Case Studies

Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

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How To Advertise On Mobile Apps

Would you love to see your ads on a specific mobile app or set of apps? It’s easier than you think. At Thumbvista, we help clients advertise on the most relevant mobile apps. Our primary capability centers around targeting a specific area using mobile, location-based services called geofencing or geofence advertising. But that’s just the

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Mobile Advertising Case Study for Travel – Geofencing Airports

Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are

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What is Contextual Advertising?

If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant

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5 Ideas On How To Use Mobile Display Advertising

As almost everyone on the planet earth you know that your mobile device is an important tool to have in your possession. For personal use it is your phone, camera, calculator, dictionary and in many cases overall key to your social life. Sometimes it just takes a little creativity or (someone else’s) to move into

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Advanced Mobile Targeting Techniques Using Interest

3 Tips for Advanced Mobile Targeting One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are

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Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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