Grand Opening Marketing Strategies Using Geofencing
For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business.
If there’s ever a perfect time to capture the public’s attention for a business, it’s during and leading up to the grand opening. Local residents love seeing new businesses coming to their communities. It’s a symbol of economic growth for their immediate area, so they’re more likely to talk about your business with other local friends and relatives when they first hear about it.
Have A Grand Opening Marketing Event
Some companies, like Chick-Fil-A, give incentives to the first 100 customers. Public excitement is so intense that many people will camp out the night before. It’s a pre-event before the official event, and they’ve done it so many times (more than 2,200 locations exist today) that it’s become a sort of signature of the company every time they open a new location.
However, most businesses don’t have the brand recognition and reputation for their grand openings as Chick-Fil-A. Fortunately, they don’t have to, as long as they plan ahead. With a smart, targeted marketing strategy, any business can drum up public interest in their grand opening.
Geofencing Can Help With Your Grand Opening
Step 1: Determine your target audience. (Male/female? Age? Interests?)
Step 2: Map the area you believe your target market lives and works. Is it .25 miles around your location? 1 mile around your location? 5 miles? 25 miles?
Step 3: Decide on a special offer. What can you offer your target audience, even for just one day or for the first 50 customers? For Chick-Fil-A, it’s free food and a lot of swag. For Whole Foods, it’s gift cards to their store. What kind of special offer can you provide that would entice someone to make visiting your grand opening celebration a priority in their day?
Step 4: Contact Thumbvista and we can take care of the rest. Instead of going to multiple local media outlets and TV affiliates, we can create a digital advertising campaign that reaches your target audience, when and where you want to reach them – and for a fraction of the cost and time that it would take to secure those placements individually.
We ensure that your brand, as well as your special offer, is viewed by the right people at the right time so that you can focus on what’s important – grand opening day.