Category Brand Building Strategies Using Mobile

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Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Mobile Video Advertising – The Power of Streaming

If the continued rise and success of Netflix and Amazon Prime are any indication, digital video is still the reigning king of content. In 2017, more people have chosen to cut the (cable) cord and consume video content on their mobile device than ever before. Ask nearly anyone if they feel that mobile is the

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How People Are Using Mobile Devices This Holiday Season

‘Tis the season for holiday shopping It’s the most wonderful time of year…especially for retailers. The holiday shopping season has arrived. While many consumers still make their way to the nearest shopping mall, it is no surprise that they are increasingly turning to their mobile devices for holiday shopping. According to data compiled at the

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Turn location-based marketing into increased foot traffic

Turn location-based marketing into increased foot traffic While sales at brick-and-mortar retailers may be decreasing since the rise of the Internet, location-based marketing aims to combat that trend. With location-based marketing, brands can reach more specific and relevant audiences and drive both intent and visits to brick and mortar stores. Additionally, this approach is more

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

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Geofence Triggered Mobile Coupons – Case Study MetroPCS

Reaching the right person at the right place and time has been our goal from day 1. Now we are providing geofence triggered mobile coupons so that we not only can provide a relevant brand message linking to a deal, but also the deal itself with some really cool mobile features. Having a relevant message

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Geo-Targeting For Mobile Ads Saves Marketing Dollars

Geo-Targeting: Tapping into the mind AND the body Knowing your audience is more than just knowing where they are. Yes, geo-location technology can provide the basic location info you want to know, but it can also reveal deep demographic and behavioral information which can then be used for even more targeted and informed campaigns. The

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Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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