Category Brand Building Strategies Using Mobile

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Quick links - Details on Geofencing   -  Case Studies  -  Why Us?

Insights, Ideas & Client Case Studies

Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Quick links - Details on Geofencing   -  Case Studies  -  Why Us?

Case Study – Mobile Video Using Geofencing – Planet Fitness

Mobile video has turned into a very powerful force in the marketing world. It is said the by 2020 75% of mobile data traffic will be video. Partly due to content and connectivity one thing is for sure it continues to grow into an area that has much marketing potential. Geofencing + Mobile Video =

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Mobile Advertising Is Still Growing

According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of

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How To Advertise On Mobile Apps

Would you love to see your ads on a specific mobile app or set of apps? It’s easier than you think. At Thumbvista, we help clients advertise on the most relevant mobile apps. Our primary capability centers around targeting a specific area using mobile, location-based services called geofencing or geofence advertising. But that’s just the

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Mobile Geofencing Case Study – Local Government

Case Study: Local Government marketing for social service “Ride Share” for Commuters. Geofencing Mobile Display Ads for Local Government Case Study Challenge: To promote new ride share program for county to the population that was currently using public transportation. Solution: Thumbvista geofences main commuter areas including bus stops and train stations promoting new program with link

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Grand Opening Marketing Strategies Using Geofencing

For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business. If

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Mobile Advertising Case Study for Travel – Geofencing Airports

Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are

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Recruiting Strategies Using Mobile Geofencing

Recruiting the right candidate for a highly-skilled job opening can be a bit like searching for a needle in a haystack. Traditional forms of advertising don’t make sense when you consider 99.9% of people viewing it won’t be qualified. But what if you could target the right candidate, at the right place and time? Thumbvista’s

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What is Contextual Advertising?

If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant

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3 Ways To Have More Relevant Mobile Advertising

How to Improve the Mobile Brand Experience with Relevance The mobile brand experience extends beyond ensuring your website is mobile-friendly, though that’s always a good starting point. The mobile brand experience can begin one of two ways: One: the user performs a search and comes across your brand in their search results. Provided you have

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5 Ideas On How To Use Mobile Display Advertising

As almost everyone on the planet earth you know that your mobile device is an important tool to have in your possession. For personal use it is your phone, camera, calculator, dictionary and in many cases overall key to your social life. Sometimes it just takes a little creativity or (someone else’s) to move into

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