Category Get & Keep Customers With Mobile Advertising

Mobile Marketing With Relevance
Brands Worked With

Insights, Ideas & Client Case Studies

Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Quick links - Details on Geofencing   -  Case Studies  -  Why Us?

Mobile Advertising Is Still Growing

According to the Interactive Advertising Bureau in this Ad Age article, mobile ad revenue increased by 66%, which is ten times more than desktop advertising’s growth year-over-year. So why does television still take up so much of the advertising budget when mobile is reported to take up, on average, only 12% of the budget? Part of

Continue Reading →

How To Advertise On Mobile Apps

Would you love to see your ads on a specific mobile app or set of apps? It’s easier than you think. At Thumbvista, we help clients advertise on the most relevant mobile apps. Our primary capability centers around targeting a specific area using mobile, location-based services called geofencing or geofence advertising. But that’s just the

Continue Reading →

Grand Opening Marketing Strategies Using Geofencing

For any business, opening a new location is an exciting, but overwhelming time. Between thinking through the location development, operational logistics, and hiring and training new employees, a company also needs to have a sound marketing and advertising strategy ready to go long before they open their doors on their first day of business. If

Continue Reading →

Geofencing Use Cases – Event Marketing

In a recent study it said the majority of marketers (63%) planned on investing more in live events in the 2018-19 both in budget and number of events. (Bizzabo,). Trying to capture attention at an event can be challenging for any marketer. Event marketing is typically a pay-to-play game in which the top sponsors get top

Continue Reading →

What is Contextual Advertising?

If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant

Continue Reading →

2017 Back to School Mobile Shopping Trends

If you’ve been on social media lately, you’ve likely seen a few photos of your friends’ kids looking adorable in their new outfits, donning brand new backpacks, ready to tackle their first day of school. Back-to-school season is in full swing. Retailers Are Focusing On Mobile Shopping Trends On the surface, not much has changed

Continue Reading →

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

Continue Reading →

Local Mobile Advertising Is Effective | Geofenced Ads For Business

Local Mobile Advertising Using Geofencing Is Relevant & Effective After a recent trip to Target as well as testing a campaign I realized something, this stuff works. I know what you are thinking, “it better!”, but while at target looking through ads I notice ads and lots of them letting me know about area restaurants,

Continue Reading →

Consumer Loyalty Marketing Has To Be A Mobile Strategy

Loyalty Marketing Programs: Put Down the Punch Cards & Go Mobile Consider this scenario: It’s the weekend and you’re due for a haircut. You suddenly remember that your punch card just hit 10 visits last time so you get a free haircut today. Not a bad start to the weekend. You stop by the local

Continue Reading →

Mobile Click To Call Ads – What, When, Why & How

With interest as of late turning from just being present on the mobile web browser to what features that can add to sells and most of all customer experience, one feature that keeps coming about is the mobile click to call ad. The Skinny On Mobile Click To Call Ads The What: A mobile click

Continue Reading →

← Previous Page