The best-performing programmatic display ad design can vary depending on various factors, such as the target audience, industry, campaign goals, and more. However, there are a few general guidelines and trends that can be followed to increase the chances of creating effective programmatic display ads.
4 Tips in designing your display ads
Simplicity: Ads that are easy to understand and visually appealing tend to perform better than those that are cluttered and confusing. According to a study by Google, ads with a simple and clear design had 47% higher ad recall and 38% higher brand awareness than their more complex counterparts.
Eye-catching visuals: Using bright and bold colors, attractive images, and animation can help draw attention to your ads and increase click-through rates (CTRs). A study by AdRoll found that animated ads had a 300% higher CTR than static ads.
Personalization: Customizing ads to the individual user’s preferences and behaviors can help increase engagement and conversions. A study by Epsilon found that personalized ads had a 29% higher open rate and 41% higher click rate than generic ads.
Mobile-friendly: As more people use their mobile devices to browse the web, it’s essential to create ads that are optimized for mobile screens. According to a study by Google, 61% of users are unlikely to return to a mobile site if they had trouble accessing it, so ensuring that your ads are mobile-friendly is crucial for success.
There are many factors to consider when creating programmatic display ads, and it’s essential to test and optimize different designs to see what works best for your specific campaign. For assistance in creating eye popping designs reach out to us today.