Location Based Messaging Without An App | Non-App Geofencing Solution

Location Adds Relevance To Mobile Advertising, But Do You Need An App To Benefit?

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Non-App Geofencing Location Based Services can add useful features to mobile marketing strategies such as navigation and relevant promotions in app. The Location Based Services industry was forecasted to be worth 10 billion dollars by 2016. That we are sure will be updated again in months to come with a higher figure once marketing budgets pan out for 2014. The Location Based Services worth forecast is mainly driven by mobile ads via mobile search with geotargeting to make the ads location relevant. Other forms of Location Based Marketing would be via in mobile application utilizing a smartphone’s GPS, Wifi, Bluetooth and Cell ID to send or promote location and contextual friendly material. But what if an app for your brand or company does not make since?

How to Use Non-App Geofencing

A recent global mobile consumer survey by Delloite reveals that “the number of app downloads, as well as per app spending actually decreased from 2012 to 2013 – with the biggest reduction coming in tablets. A true statement, albeit contradictory to general perception. Despite the flood of apps increasingly available on various application stores, consumers report that they are downloading less. The average number of reported downloads per month on smartphones across all consumers in the survey dropped just over 10%” Granted the average person spends 80% of their mobile time (MMA survey) but the majority of that time is spent on a handful out of the many apps download.

Since the app market is becoming saturated it seems people are downloading fewer and using even less. So how do you promote your company or brand with a location relevant message if you don’t want to rely on investing in an app? The answer is Non-App Geofencing location based display banners via Thumbvista’s Geofencing Services .

No App? Try Non-App Geofencing