What if you could access customers who are already in the market for a car – even, while they are scoping out the competition’s showroom? What if you could showcase your selection and superb customer service before an auto consumer even steps foot on your lot? Well, it is possible with geofencing.
What exactly is geofencing?
Geofencing allows dealers to target customers when they are in the market allowing you to share why they should buy from you.
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This technology allows you to show ads, send text messages, or another pre-programmed action based on a customer’s location. That way you can display helpful information with the help of geofences where your customers are and not where you want them to be.
How will it help my auto dealership?
With geofencing, you can create a perimeter around competitor car lots, so consumers who are browsing and on their mobile devices can see your offers. For example, if you have information indicating the consumer is looking for a compact sedan then you can show your selection with a better offer.
You can also place perimeters around events such as car shows that may have people who are in the market for an automobile and you can even target people at your dealership.
You can also retarget consumers who visited your geofenced locations and even your car dealership.
Geofencing adds an extra layer of personalization that will give you a better return on your marketing spend. You can create specific ads for consumers looking at specific vehicles or to advertise your great interest rates. You can event use dynamic retargeting with VIN number of specific view vehicles to increase relevance.
How do I get started?
Thumbvista gives auto dealers the option to use a self-service tool to create their geofences or you can use the experts at Thumbvista to build robust campaigns.
With self-service, you can geofence down to a small radius, zip code, IP address, DMA, or perimeter of a building. It offers pay-as-you-go pricing with a flexible budget.
If you prefer Thumbvista experts to set up your campaigns, you will gain access to advanced geofencing capabilities such as time and date selections, reports and suggestions, budget control, and more. To learn more about geofencing with Thumbvista, click here.