The auto industry is typically one of the best in terms of stay up to date with the latest and greatest advertising tactics out there. Promoting your car dealership using the best ad technology and tools available are key to increasing sales and customer satisfaction.
Here are 10 cutting-edge digital advertising tactics that car dealers can use to attract more customers and increase sales:
1. Personalized Advertising:
Use customer data to personalize ads and create targeted campaigns that focus on individual interests and behaviors.
2. Video Advertising:
Use engaging videos to showcase your inventory, dealership, and customer experiences, and promote them through social media, YouTube, and other video platforms.
3. Dynamic Retargeting:
Use retargeting ads to remind customers about their recent searches, viewings, and abandoned carts and offer them personalized deals and incentives.
4. Location-Based Advertising:
Use GPS and geofencing technology to target customers in specific locations, such as nearby competitors or car events.
4. Augmented Reality (AR) Advertising:
Use AR technology to create interactive and immersive ads that allow customers to visualize vehicles in 3D and even test drive them virtually.
Use AI-powered chatbots to answer customer inquiries, provide personalized recommendations, and even schedule test drives.
7. Programmatic Advertising:
Use data-driven tools and algorithms to automate ad buying and optimize targeting, bidding, and budgeting for maximum ROI.
8. Influencer Marketing:
Collaborate with social media influencers who have a large following and an engaged audience to promote your dealership and cars.
9. Voice Search Optimization:
Optimize your website and ads for voice search queries, such as “find a car dealership near me” or “best deals on SUVs.”
10. Customer Reviews:
Encourage satisfied customers to leave positive reviews on your website, social media, and review sites like Google, Yelp, and Edmunds to boost your online reputation and attract more customers.
For help with implementing Geofencing, Retargeting, Video Ads or Geo-conquesting or to learn more about these advertising tactics for your auto dealership, connect with us at Thumbvista today.