Connected TV advertising offers brands a range of benefits, including increased audience reach, targeted advertising, measurable results, and creative freedom. With the continued growth of CTV usage, brands that are not utilizing this advertising channel risk missing out on a valuable opportunity to reach their target audience.

connected TV example

Here are the top 10 reasons why brands should be using connected TV (CTV) ads:

  1. Growing audience: The number of households using CTV devices is growing rapidly, providing brands with access to a large and engaged audience.

  2. Targeted advertising: CTV advertising allows brands to target specific demographics, interests, and behaviors, ensuring that their ads are shown to the right people.

  3. Increased engagement: Connected TV ads are more engaging than traditional TV ads, as they can be interactive and offer personalized experiences.

  4. Measurable results: Brands can track the performance of their CTV ads in real-time, allowing them to make data-driven decisions and optimize their campaigns for better results.

  5. Cost-effective: CTV advertising is more cost-effective than traditional TV advertising, as brands can target specific audiences and avoid wasting money on irrelevant impressions.

  6. Brand safety: CTV advertising is generally considered to be safer than other forms of digital advertising, as it is less prone to ad fraud and brand safety issues.

  7. Creative freedom: Connected TV ads offer brands more creative freedom, as they can experiment with different ad formats, lengths, and interactive elements.

  8. Improved user experience: CTV ads are integrated into the user’s viewing experience, providing a more seamless and enjoyable viewing experience.

  9. Cross-device targeting: CTV advertising allows brands to target consumers across multiple devices, including mobile phones and desktops, ensuring a consistent and cohesive message.

  10. Flexibility: Connected TV advertising offers brands flexibility in terms of when and how they advertise, allowing them to create campaigns that align with their overall marketing strategy.

CTV platforms

For more information on how to start a CTV campaign connect with us today.