Category Charlotte Mobile Advertising Agency

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Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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Mobile Click To Call Ads – What, When, Why & How

With interest as of late turning from just being present on the mobile web browser to what features that can add to sells and most of all customer experience, one feature that keeps coming about is the mobile click to call ad. The Skinny On Mobile Click To Call Ads The What: A mobile click

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Mobile Donations For Disaster Relief – American Red Cross

In a year of historic flooding across the Carolinas many residents went from draught to disaster in a matter of weeks. Surrounding areas watched their neighbors in nearby areas suffered historic storm damage to their towns, roads and even homes and many searched for ways to help. Luckily there are organizations like the American Red Cross that

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Mobile Demands Larger Focus In 2016 Ad Spend

Strategizing Ad Spend With Digital / Mobile Focus The advertising game has changed. As print volume has drastically declined, digital opportunities have skyrocketed. According to TechCrunch, digital is the fastest growing advertising medium, and will soon reach second place to TV in overall spend. At the moment, mobile advertising only accounts for 20% of that

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The Process To Buy Mobile Advertising | Mobile Display Ad Buying

Ad Buying is something that ad agencies, brands and business owners have been doing for years with print, radio and television industries. In recent ad buying has become accessible in the digital space for agencies and small businesses alike through spaces like Google. Sometimes grasping how it all works helps marketers and business owner alike

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Geofencing & Mobile Display Ads Case Study – Dunkin Donuts

Driving foot traffic to a business location can be crucial for success and proven to be difficult in many ways. Physical location matters in terms of natural foot traffic, but sometimes customers need an extra push to come your way to do business. Recently Thumbvista had the chance to work with the great brand of

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Mobile Location-Based Advertising Can Help Your Brand

Mobile marketing and brand building goes hand in hand. So much mobile media content is consumed in today’s world that having a strong mobile advertising strategy is a must. Using the newest mobile advertising technologies to help your brand awareness efforts includes mobile advertising tied to location based services aka Location-Based Advertising Location-based advertising (LBA)

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Mobile Ad Targeting Benefits Marketers & Consumers

Mobile phone technology has advanced at incredible rate within the past decade. Smart phones in use now allow users to experience the web in full, with a proliferation of mobile-friendly applications and games available on their phones. Computer tablets are the other class of mobile gadgets, which are equally experiencing a surge in popularity. Most

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