As we move toward 2025, programmatic advertising continues to evolve at a rapid pace, becoming more sophisticated and data-driven than ever before. Thumbvista, a leader in geofencing and mobile advertising solutions, offers unique insights into the future of programmatic display and video advertising. Here are Thumbvista’s top predictions for 2025, shedding light on emerging trends and advancements that will shape the digital advertising landscape.
1. Increased Adoption of AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) have already begun transforming programmatic advertising, and by 2025, their influence will be even greater. AI will not only optimize ad placements but will also predict user behaviors with greater accuracy.
Prediction: Advertisers will rely heavily on AI-driven algorithms to refine audience targeting, delivering personalized ads in real time. Thumbvista predicts that the use of AI will enable more granular targeting based on context, user preferences, and even emotional responses to content.
What Thumbvista Offers: Thumbvista will continue to leverage AI to enhance its programmatic display and video advertising solutions, ensuring that brands can deliver the right message to the right audience with pinpoint accuracy.
2. Growth in Contextual Targeting
With data privacy concerns and regulations like GDPR and CCPA tightening, contextual advertising will play a larger role in programmatic display and video ads. By 2025, advertisers will increasingly focus on delivering ads based on the content users are consuming rather than relying solely on behavioral data.
Prediction: Contextual targeting will see a resurgence, allowing advertisers to reach audiences in a privacy-compliant way while still delivering relevant and engaging ads. This shift will provide a balance between personalization and privacy, enhancing the user experience.
What Thumbvista Offers: Thumbvista’s contextual programmatic advertising solutions will enable brands to place ads within relevant content environments, such as news articles, videos, and blogs, ensuring higher engagement without infringing on user privacy.
3. Surge in Video Ad Spend
Video content consumption is on the rise, and by 2025, programmatic video advertising is expected to dominate digital ad spend. Video ads will not only be more interactive but also more personalized, creating engaging experiences that drive conversions.
Prediction: Programmatic video will continue to grow, with advertisers allocating a larger portion of their budgets to video ads. Interactive video formats, shoppable videos, and personalized video ads will become standard practice as brands aim to capture user attention in a crowded digital landscape.
What Thumbvista Offers: Thumbvista’s programmatic video solutions will provide brands with advanced targeting and real-time optimization, ensuring video ads are served to the most relevant audiences. Thumbvista’s expertise in delivering mobile video ads will be crucial as video consumption continues to shift toward mobile devices.
4. Greater Integration of Geofencing with Programmatic Ads
Geofencing, a core service offered by Thumbvista, will become more tightly integrated with programmatic display and video advertising by 2025. Brands will increasingly use geofencing to deliver hyper-localized ads based on a user’s physical location, enhancing relevance and driving in-store traffic.
Prediction: The integration of geofencing with programmatic ads will allow advertisers to reach users in specific locations with more precision. By 2025, brands will use location data not just for targeting but also for triggering dynamic, location-based ad creatives.
What Thumbvista Offers: Thumbvista will continue to lead the industry with its geofencing technology, helping brands deliver targeted ads in real time as users enter predefined geographic areas. This will be especially beneficial for retail, events, and local businesses.
5. Rise of Connected TV (CTV) and Over-the-Top (OTT) Advertising
By 2025, Connected TV (CTV) and Over-the-Top (OTT) platforms will become major players in the programmatic video advertising space. As more consumers shift to streaming services, brands will need to adapt their strategies to reach audiences on platforms like Hulu, Roku, and YouTube.
Prediction: CTV and OTT will represent a significant portion of video ad spend by 2025. Brands will use programmatic technology to deliver ads across these platforms, capitalizing on their large, engaged audiences and the ability to serve highly targeted, personalized video ads.
What Thumbvista Offers: Thumbvista’s programmatic solutions will expand to cover CTV and OTT platforms, providing brands with the ability to serve video ads to users based on their viewing habits, preferences, and geographic locations.
6. Enhanced Cross-Device Targeting
In 2025, cross-device targeting will be more advanced, allowing advertisers to reach consumers across multiple screens—whether it’s a smartphone, tablet, desktop, or smart TV. This will ensure a seamless and consistent brand experience, regardless of which device a user is on.
Prediction: Advertisers will take full advantage of cross-device targeting, using data to track users across devices and deliver cohesive ad experiences. By 2025, programmatic platforms will have better tools for measuring cross-device interactions and ad effectiveness.
What Thumbvista Offers: Thumbvista’s cross-device targeting solutions will ensure that brands can engage users across all of their devices, offering a unified message while optimizing for each screen’s unique format.
7. Focus on Privacy and First-Party Data
With the deprecation of third-party cookies, privacy will be a top concern for advertisers in 2025. As a result, first-party data will become a crucial asset for brands looking to deliver targeted ads in a privacy-compliant manner.
Prediction: By 2025, brands will increasingly rely on first-party data, such as email lists and customer purchase histories, to fuel their programmatic campaigns. Privacy-compliant data collection and usage practices will become standard as consumers demand greater control over their information.
What Thumbvista Offers: Thumbvista will help brands navigate the new privacy landscape by providing tools for leveraging first-party data in programmatic campaigns. Thumbvista’s geofencing and contextual targeting solutions will allow brands to deliver relevant ads without relying on intrusive data practices.
8. More Sophisticated Attribution Models
Accurately measuring the effectiveness of programmatic display and video ads has always been a challenge. By 2025, advancements in attribution models will provide clearer insights into the customer journey, enabling advertisers to better understand which ads are driving conversions.
Prediction: Attribution models will become more sophisticated, allowing brands to measure ad performance across multiple touchpoints, including online and offline channels. This will lead to more efficient ad spending and improved campaign performance.
What Thumbvista Offers: Thumbvista will continue to provide advertisers with detailed reporting and analytics tools, helping them track the performance of their programmatic display and video ads in real time.
Conclusion
As 2025 approaches, programmatic display and video advertising will undergo significant advancements, with AI, geofencing, video content, and data privacy playing central roles. Thumbvista is at the forefront of these trends, offering innovative solutions that help brands stay ahead of the curve. By leveraging Thumbvista’s expertise in geofencing, contextual targeting, and programmatic advertising, brands can ensure they’re well-positioned to succeed in the evolving digital landscape.
For more information on how Thumbvista can help you future-proof your advertising strategy for 2025, contact us today!