Programmatic advertising, especially in display and video formats, is a powerful way to reach consumers with targeted, timely messages. According to eMarketer, programmatic ad spending in the U.S. will reach over $105 billion by 2025, underscoring the growing reliance on this approach to advertising. Thumbvista’s expertise in geofencing and programmatic ad tech allows brands to deliver engaging campaigns with exceptional precision.
Here are 25 ways to leverage Thumbvista’s platform for effective programmatic display and video advertising.
1. Geofencing Display Ads for Event-Based Campaigns
With 70% of people saying they’re more likely to remember an ad if they see it while engaged at an event (Event Marketer), using Thumbvista’s geofencing to target event attendees with location-specific display ads can increase brand recall.
2. Proximity-Based Video Ads for In-Store Promotions
Proximity marketing can increase store visits by 50% (Proxbook). By serving video ads to consumers close to your store, Thumbvista can help attract shoppers with relevant, in-the-moment offers.
3. Competitive Conquesting with Dynamic Video Ads
Competitive targeting is highly effective; 80% of smartphone users report being more likely to purchase from brands offering localized, in-competitive store ads (Think with Google). Thumbvista’s dynamic video ads around competitor locations can help brands convert consumers by showing alternatives at the right time.
4. Display Ads for Peak-Hour Promotions
According to BIA/Kelsey, 52% of all mobile engagement happens within stores. Scheduling ads during peak hours maximizes relevance and ad spend efficiency, reaching customers when they’re most active.
5. Time-Sensitive Video Ads with Location-Based Offers
Limited-time offers create urgency. Research from the University of Miami found that consumers are 50% more likely to respond to time-sensitive messages, making Thumbvista’s location-based video and display ads ideal for driving action.
6. In-App Display and Video Ads for Local Relevance
In-app advertising is effective, with studies showing 63% of consumers prefer apps over mobile websites (GlobalWebIndex). Thumbvista can serve display and video ads within location-relevant apps, boosting engagement.
7. Airport-Based Targeting for Traveler Engagement
Travelers are 71% more likely to engage with ads that align with their travel needs (Nielsen). Setting up geofences in airports lets Thumbvista deliver relevant video ads for travel, dining, and accommodations.
8. Real Estate Ad Campaigns Around Property Sites
Homebuyers spend an average of 3 hours per day researching properties (NAR), making it essential to reach them at the right places. Thumbvista’s location-based video and display ads help real estate agents connect with buyers near open houses or new developments.
9. Nearby Targeting to Drive Retail Foot Traffic
Proximity advertising drives high engagement, with research showing a 45% increase in click-through rates for nearby-targeted ads (Think with Google). Thumbvista’s geo-targeting capabilities make it easy to increase store visits with local ads.
10. Reach Crowds in High-Traffic Locations
Targeting crowded areas increases exposure significantly, and ads placed in high-traffic areas, like sports arenas, yield up to 30% higher recall (Nielsen). Thumbvista’s geofencing allows brands to capture large audiences in key locations.
11. Engage Trade Show Attendees with Event-Specific Video Ads
Trade show attendees are 34% more likely to engage with event-specific ads (Bizzabo). Thumbvista can help brands deliver relevant video ads at industry events to increase booth visits and drive engagement.
12. Co-Branded Campaigns with Local Partners
Collaborating with local businesses through Thumbvista can broaden reach and trust, as 71% of consumers say they prefer brands that partner with local businesses (Edelman Trust Barometer). Co-branded video ads let you leverage this local affinity.
13. Community Event Sponsorship Ads
Community events offer unique engagement, with 65% of consumers more likely to buy from brands involved in their community (Cone Communications). Thumbvista’s geofencing around events enables brands to showcase their support through targeted video ads.
14. Promote Restaurant Deals with Location-Based Video Ads
Location-based ads drive 2x higher engagement for restaurants (Tapad). Thumbvista’s location-based video ads make it easy to attract nearby diners with special offers or dish showcases.
15. Seasonal Video Ads in Tourist Areas
Tourists are more receptive to seasonal promotions, and targeting tourist areas can boost ad performance by 30% (Nielsen). Thumbvista helps you tailor ads for peak tourist seasons, maximizing relevance.
16. Demographic-Based Video Ads for Niche Markets
Targeting specific demographics can improve ad performance by 20% (Facebook IQ). Thumbvista’s geofencing allows brands to serve targeted video ads based on location-specific demographic data.
17. Retargeting Video and Display Ads for Repeat Engagement
Retargeting campaigns can increase conversion rates by 150% (Criteo). Thumbvista’s retargeting options help brands stay connected with consumers who previously interacted with their ads.
18. Behavioral Targeting for Niche Video Campaigns
Behavioral targeting improves ad relevance by 80% (eMarketer), and Thumbvista’s combination of geofencing and behavioral data lets brands reach audiences with personalized video content.
19. Geofencing for Game-Day Advertising
Sports fans are highly receptive to in-venue ads, with 74% more likely to remember brands they see at games (Nielsen Sports). Thumbvista’s game-day geofencing lets brands engage with fans in real-time.
20. A/B Testing for Video Ad Performance Optimization
A/B testing increases campaign ROI by an average of 20% (HubSpot). With Thumbvista’s reporting, brands can test ad variations and optimize for better engagement.
21. Event Countdown Video Ads to Drive Urgency
Countdowns create a sense of urgency, increasing click-through rates by 30% (Omnisend). Thumbvista enables you to deliver countdown-based video ads around popular shopping areas, encouraging immediate action.
22. Interactive Video Ads for In-Store Experiences
Interactive ads result in 47% more engagement (IAB). Serving interactive video ads near stores with Thumbvista can drive higher foot traffic by allowing consumers to preview products virtually.
23. Multi-Language Ads in Culturally Diverse Neighborhoods
Ads in native languages are 2.5 times more effective in driving action (CSA Research). Thumbvista enables brands to serve multi-language ads, increasing engagement in diverse communities.
24. Engage B2B Buyers with Office Geofencing
B2B buyers spend 70% of their research time online (Forrester). Targeting office parks with B2B-focused ads through Thumbvista can capture decision-makers as they commute, boosting brand awareness.
25. Weather-Based Ad Triggers for Seasonal Campaigns
Weather-based ads improve relevancy by 60% (Weather Unlocked). Thumbvista allows you to serve display or video ads based on local weather, maximizing seasonal impact.
Programmatic display and video advertising with Thumbvista offers powerful ways to reach consumers through hyper-targeted and engaging campaigns. By incorporating some or all of these 25 strategies into your Thumbvista campaigns, you can maximize engagement, drive conversions, and build a lasting brand presence in the market. As programmatic advertising grows, Thumbvista provides the tools needed to stay ahead in today’s competitive landscape.