Reaching the right audience is crucial for any marketing campaign. Location can help add relevance to a mobile advertising campaign and the more dense the audience in a given space the less ad waste you will have. There are few places to advertise over an area to reach an audience of mobile users that are similar. Geofencing (virtual perimeter around a location) places such as stadiums for games, or concert venues, can reach sports or music lovers and other places like conventions or our personal favorite geofencing airports can all reach travelers. A recent study stated- By 2019, digital travel sales will surpass $200 billion for the first time, and by 2020, mobile travel sales alone will surpass $100 billion.
Geofencing Airports To Reach Frequent International Travelers
Case Study: International Airline
Challenge: Reaching frequent travelers to promote travel via direct flight to Asian destination. Promoting comfort and style from point A. to point B internationally.
Solution: Targeting via geofencing airports in major cities in the United States and Canada. Changing creative based on holiday season. We also targeted travel apps and part of the campaign targeted preferred Asian languages in browsers.
Results: The campaign resulted in over 48,000 clicks to mobile ads. The holiday season creative change saw a CTR of .57%.
Take Away – By using location and geofencing airports we knew we were reaching a quality audience. By also targeting travelers with other characteristics we were able to narrow down the audience quality even further through out the campaign. Having the ability to change out creative (ad design) for the holiday season it was able to give us a fresh look and speak more relevant based on time along with location.
If you are interested in getting your brand in front of travelers contact us today.