The Basics On Geofencing : How? What? Why?

Mobile Marketing has become one of the most powerful ways to engage a customer. Being able to engage a customer wherever they are is why brands have put so much emphases on a 2013 mobile strategy. Setting up a Geofence allows marketers to use not only the ability of reaching a consumer anywhere, but the ability to know in real time when a customer is in a prime area to be engaged. First the basics- Geofencing is virtual perimeter set around or in particular location. For example, when setting up a Geofence it could define an area within a certain radius of a location and trigger alerts whenever a device enters or leaves that Geofenced boundary. The Geofence could be used in such ways around an event, or retail location.

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Location Based Advertising & Geofencing

Mobile Marketing is on the top of almost every marketing plan in 2013. For those who have been already using mobile marketing for a few years are looking to stay ahead of the competition when it come down to technology and the way their consumers are using it. A recent Econsultancy report, 27% of global companies plan to deliver location based marketing in 2013, with 34% of them investing in mobile advertising. Setting up a Geofence for consumer engagement has shown to increase buying action greatly. Our Geofencing platform is integrated to send Location Based Advertising via SMS (Text Messages).

Geofencing & It’s Effectiveness

Marketing case studies have recently shown very effective when Geofencing is being used to engage the customer. Location based advertising can be implemented by using geotargeted banners, push messages from App and or SMS (Text messages).  A retailer reported an increase in sales during a 2012 test using location and Geofencing, which complete 1 year ago in early March 2012, and it is said to have delivered 2.5 million impressions, with a 0.93 percent click-through rate followed by city, ZIP code, DMA, audience. It has been shown that mobile device CTR (click-through rates) are currently higher than online CTR for a variety of reasons (fat fingers anyone?) but one thing is for sure Text Messages are seen close to 100% of the time and close to *74% of mobile using would accept an offer on their mobile device. (Luth Research)

Location Advertising

Source: WSJ


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