Setting up a Geofence or multiple Geofences are a great way to engage your customers in real time to make a purchase, but setting up a perimeter just around your location can be missing great opportunities. Anytime in marketing especially with mobile it is great to think outside the box.

Here are five effective places to create a Geofence and engage your customers that are not near your location.

5 Locations To Geofence (Besides Your Own)

  1. Competition – Geofencing the competition can allow you to give one of your most loyal customers a reason to make the extra effort to come your way to make the purchase.
  2. Events – Creating a Geofence around a special event such as a holiday festival or convention can get customers in a buying mind set based on there surroundings. Example: Christmas lights show Geofence message could be ” After you enjoy the light show swing by for a buy one get one free hot chocolate.”
  3. Fringe Industries – By Geofencing another company that may not be a competitor but would be a frequent destination for your customers. By sending a customized display based on that location it could trigger a buying mind set. Example: A golf course Geofencing a sporting goods store or a local driving range with a message saying “Now that your’e looking like a pro come play like one! Show this coupon and get $10 off round!” digital coupons
  4. Entertainment Venues – Setting up a Geofence around entertainment venues such as movie theaters or concerts amphitheaters can get customers typically with others who could be looking for a “after party”. This is going to fit well with bars and restaurants that can sway an after event purchase. For Example: “Enjoy the show? Show this coupon & get 50% off 1 of are Rocking appetizers until 12am.
  5. Sporting Events – A Geofence for a sporting venue can be used for triggering a purchase inside the venue if your products are available or outside to engage for after event purchase. From pro to little league events this could work. Example: A in venue product company could show an ad saying “Hope your enjoying the game! Show this QR code and get $1 0ff anything during Halftime!”

For more information on our Geofencing services call toll free 1-855-554-4900