Engaging Customers via Mobile Push Messaging

With the day and age of mobile devices being used to stay informed 27/7 push messaging can be a large part of staying informed. Smartphones are great tools and time savers when used properly and that is why they are so popular. We as consumers keep our mobile phones with us as we shop for tasks such as price comparisons, product reviews, store locations and more. So how can the business community help embrace the new trend of “mobile” shopping? One of many ways is through Mobile Applications to help your customers. One great tool for a business owner who has a Mobile App is to be able to communicate while the “App” is engage or if the customer has opted-in to have Push Notifications to their phone. When used in a campaign with Location Based Services and a GeoFence around a location your Push Messaging can be extremely effective. So what exactly is a “Push Notification” or “Push Message”? *Push, or server push, describes a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted withpull, where the request for the transmission of information is initiated by the receiver or client*. (Wikipedia)

Here is a list of ways to engage your customers via Push Notifications and Messages.

Updates – Whether in store specials, emergency alerts, or news push information.

Location Aware – Have you seen “We would like to use Current Location?” By pushing a message to a opted-in customer that is in the area of your location can be extremely benifical.

Action– Pushing a message to promote an action such as to promote “likes”, “follows” or visit to store or site.