Mobile marketing and brand building goes hand in hand. So much mobile media content is consumed in today’s world that having a strong mobile advertising strategy is a must. Using the newest mobile advertising technologies to help your brand awareness efforts includes mobile advertising tied to location based services aka Location-Based Advertising
Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices (via Wikipedia)
Here are 3 Ways Mobile Ads Using Location Can Help Your Brand
1. Drive Foot Traffic – A recent client described their worst fear is that their brand would get on a stores shelf and would not sell. Our solution is to let consumers know where you are and guide them to the location using GPS.
2. Be Social In The Right Place & Time – Have an event that your are sponsoring? Why not geofence the area and start a hashtag, get social media followers or email sign ups from ad click.
3. New Market Intro – New to a new area? Telling the area about your brand and becoming involved in the mobile users mobile content intake can help get the word out. Use GPS to show where your brand is located based on where they are and give them a reason to come by.
Ready to come up with some mobile advertising ideas for your brand? Contact us today!