As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you.

Geofencing: What it is and what it isn’t.

Geofencing is…

  • A way to target potential customers by their physical location at any given time
  • A way to group and segment potential customers by their similar behaviors – such as people who attend summer rock concerts might be interested in music accessories or discounted tickets.
  • A great way to reach your most mobile-savvy customers, where, when, and how you want to reach them.

Geofencing is NOT…

  • Sending an unsolicited text message to people on their mobile phones. That’s spamming and it’s illegal.
  • Simply picking everyone in a specific city and sending them an ad. Marketers have been able to reach consumers in this way for years – think local/regional newspapers, or TV and radio ads within a specific DMA. We can do this for mobile ads as well, but it’s not always the most effective or best use of geofencing technology.
  • Just for coupons. There are many ways to use geofencing technology, such as: driving awareness of your brand, product, or event; raising funds for your non-profit; recruiting employees; and more.

Still a little fuzzy? Contact us today to find out where geofence marketing fit within your marketing strategy.