Contextual targeting is a type of online advertising that targets users based on the content they are consuming on a website or app. This form of advertising matches ads with relevant content, taking into account the keywords, topics, or themes of the content that a user is viewing. Contextual targeting is a popular form of advertising because it can increase the relevance of ads and improve the chances of user engagement.
Here are some examples of industries that could benefit from contextual targeting and how:
Travel: Travel companies can use contextual targeting to place ads on websites and apps that feature travel-related content, such as articles about destinations, reviews of hotels and restaurants, or travel guides. Think Travel Channel or Conde Nast
Finance: Financial institutions can place ads on websites and apps that feature finance-related content, such as articles about investing, retirement planning, or credit cards. Think CNBC, Fox Business or WSJ
Food and Beverage: Food and beverage companies can use contextual targeting to place ads on websites and apps that feature food-related content, such as recipes, restaurant reviews, or cooking videos. Think Food.com, Travel Channel, Recipe apps
Fashion: Fashion brands can place ads on websites and apps that feature fashion-related content, such as articles about style, beauty, or celebrity fashion. Think GQ, People, Vogue.
Automotive: Car manufacturers can use contextual targeting to place ads on websites and apps that feature automotive-related content, such as reviews of new cars, car maintenance tips, or auto shows. Think Auto Trader
Contextual relevance targeting makes Ad campaigns more effective
Overall, contextual targeting is a powerful tool for businesses in many industries, as it allows them to reach users who are already engaged with relevant content, and can help drive user engagement and conversions. Any relevance added to a campaign will add to its overall effectiveness. Whether it is location via geo-targeting or geofencing , content or even time using dayparting, extra relevance is appreciated by the consumer. For mote information about adding additional targeting features to your programmatic advertising campaigns reach out to us today.