When it’s time to introduce your new business to the world, a successful grand opening can make all the difference. Thumbvista’s advertising solutions—like geofencing and programmatic ads—can help you reach the right audience and make your event a must-visit. Here are five creative ways to use Thumbvista’s services for a grand opening promotion:
1. Geofencing to Target Nearby Shoppers
Set up a geofence around high-traffic areas like shopping centers, local attractions, or competitor businesses. Deliver ads promoting your event to people passing through these locations.
- What to Include: Highlight special offers, giveaways, or entertainment happening at your event.
- Bonus Tip: Add a “Get Directions” link in your ads to guide potential customers straight to your location.
2. Exclusive Pre-Opening Offers
Use Thumbvista’s programmatic display ads to build anticipation by promoting exclusive deals available only during the grand opening. Target your ideal audience online based on demographics, interests, and local relevance.
- What to Include: Share a countdown, sneak peeks of products, or special “first 50 customers” discounts.
- Bonus Tip: Use video ads to create excitement and showcase your brand’s personality.
3. Event-Specific Retargeting
Many people may see your ad but not act immediately. Thumbvista’s retargeting solutions let you follow up with these potential visitors as they browse other sites.
- What to Include: Serve reminders about the grand opening date, highlight unique event perks, or share testimonials from pre-opening reviews.
- Bonus Tip: Personalize retargeting ads with local flair to resonate with the community.
4. Promote the Grand Opening on Connected TV
Thumbvista’s video advertising services can place your grand opening ad on popular streaming platforms like Hulu or YouTube. This helps you engage a larger audience with high-quality, eye-catching visuals.
- What to Include: Use short, engaging videos to highlight your event details, unique offerings, and community impact.
- Bonus Tip: Target viewers based on local zip codes, household demographics, or shopping interests.
5. Post-Event Engagement to Build Loyalty
After the grand opening, use Thumbvista to keep the momentum going. Create follow-up ads targeting event attendees or people in the surrounding area to encourage repeat visits.
- What to Include: Promote loyalty programs, upcoming events, or exclusive discounts for new customers.
- Bonus Tip: Share highlights or photos from the grand opening to keep your business top-of-mind.
Why Thumbvista?
Thumbvista’s advanced advertising tools let you connect with local audiences in meaningful ways, ensuring your grand opening makes a lasting impression. From geofencing that draws nearby shoppers to video ads that tell your brand’s story, Thumbvista provides the solutions you need to make your event a success.
See our Grand Opening Case Study Here
Make your grand opening unforgettable—contact Thumbvista today to get started!