If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile device is important, because we need to communicate or get information while we are on the move. Therefore mobile marketing’s biggest weapon should be location. Geofencing for mobile marketing allows a marketer to supply relevant mobile brand messaging based on a consumers current location.
We know consumers are relying more on their mobile devices today than ever before. And yet, according to a study by eTail and RetailMeNot, location-based technologies still rank near the bottom of the investment priority list for retailers. The majority of companies haven’t jumped on the geofencing for mobile marketing bandwagon yet…but they will. And when they do, demand for these services will go up, and basic economics teaches us that when demand goes up, so do prices.
There’s a huge opportunity right now for businesses that want to crush the competition and leap ahead in the mobile marketing space. And the best part: You don’t need an app to do successful geofencing. All you need is a message, an audience, and a willingness to try something new. Not sure where to start? You’ve come to the right place. We don’t just provide solutions using the technology. We provide the strategy to help you meet your business goals.