3 Tips for Advanced Mobile Targeting
One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are just a few ways marketers can take their mobile advertising to the next level.
- Target by Topic
If your target audience is interested in travel, then a traditional advertising plan might incorporate placements in a few top travel magazines. However, there are hundreds of travel sites and apps out there on the world wide web. Fortunately, this doesn’t mean that marketers and advertisers need to spend weeks analyzing audience data. Our platform allows us to reach thousands of sites and apps in a variety of verticals. When location data is layered on top of the vertical interest data, you’re ensuring that only the people most relevant to your business will ultimately see your ad.
- Think Beyond the Visual Ad
Digital advertising isn’t just about visual ads. More people are tuning into podcasts, streaming music and radio stations online, and even catching up on their “reading” in the car with audiobooks. Unlike traditional radio advertising, digital audio ads allow advertisers to segment their audience by their listening interests and the opportunities are seemingly endless. The biggest benefit? You have a completely captive audience for several solid seconds.
- Video Content is King
Mobile video consumption continues to grow year-over-year. In fact, on mobile alone, Youtube reaches more 18- to 49-year-olds than any broadcast or cable TV network. If you think about it, virtually everyone is carrying around a mini-TV in their pocket right now. However, this on-demand world we’re living in doesn’t mean that consumers aren’t still exposed to a fair amount of advertising. According to Forbes, video advertising creates stronger customer engagement and drives purchasing behavior.