Insights On Mobile Marketing
Insights, Ideas And Client Case Studies | Mobile Marketing
Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina. For more information on our mobile marketing solutions click here.
If you’ve ever shopped for anything online – and 96% of Americans have – then you’ve likely come across contextual advertising in your shopping experience. Contextual Advertising – What is it and Why Does It Work? Contextual advertising is a form of targeted display advertising that aligns the content of an ad to a relevant
How to Improve the Mobile Brand Experience with Relevance The mobile brand experience extends beyond ensuring your website is mobile-friendly, though that’s always a good starting point. The mobile brand experience can begin one of two ways: One: the user performs a search and comes across your brand in their search results. Provided you have
As almost everyone on the planet earth you know that your mobile device is an important tool to have in your possession. For personal use it is your phone, camera, calculator, dictionary and in many cases overall key to your social life. Sometimes it just takes a little creativity or (someone else’s) to move into
Geofences are simply virtual perimeters, within which an advertiser or marketer runs digital ads. But how do they work? And what’s the right size for a geofence? We’ll attempt to break down those answers here. How does geofencing work? Geofences are built using specific – and often times, software that takes the longitude and
Geofencing is still a very new advertising technology for many marketers. Below is a list of our top 5 most popular geofencing questions, answered. How many locations can I target? As many as you want. We’ve supported campaigns for just one location, and we’ve supported campaigns that included more than 100 locations. It all depends
Challenge: Increase enrollment in multiple focus areas including: veterans, adult/back-to-school, master’s program, online, and general enrollment. Solution: Middlesex Community College segmented each focus area using specific demographic information which influenced the creative development process for each advertisement. Using a story-telling format, each ad focused on one of several key benefits of attending Middlesex Community College.
3 Tips for Advanced Mobile Targeting One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are
Want to advertise in front of over 1 million excited football loving people with a relevant message based on the time and the place? It’s time to get your brand ready for some big game day advertising! We don’t mean spend close to 5 million for ad spots during the game. We are talking about
5 Easy Things For A Stronger Mobile Advertising Campaign In our previous post, we explained why creativity matters even more in the mobile advertising space compared to traditional forms of advertising. In this post, we’ll cover Thumbvista’s best practices for creating a winning mobile ad campaign. 1.Use clear, compelling images – “A photo speaks a
Mobile Marketing Requires More Creativity “There is no guaranteed formula for creative success on mobile, just as there is no guaranteed formula for a blockbuster movie or best-selling book or hit TV show.” – Andrew Keller, Global Creative Director, Facebook Creative Shop In 2007, Apple made history with the invention of the first ever iPhone.