Insights On Mobile Marketing

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Insights On Mobile Marketing For Small-Large Companies & Brands. Welcome to Thumbvista's Insights blog where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.

Advanced Mobile Targeting Techniques Using Interest

3 Tips for Advanced Mobile Targeting One of the greatest advantages of mobile advertising is the ability to target people based on their geo-location. But there’s more to mobile advertising than location, and knowing how to use all of the advanced targeting capabilities will ultimately result in a more effective and relevant campaign. Below are

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Mobile Advertising Creative Best Practices

5 Easy Things For A Stronger Mobile Advertising Campaign In our previous post, we explained why creativity matters even more in the mobile advertising space compared to traditional forms of advertising. In this post, we’ll cover Thumbvista’s best practices for creating a winning mobile ad campaign. 1.Use clear, compelling images – “A photo speaks a

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A Sound Mobile Marketing Strategy Requires Creativity

Mobile Marketing Requires More Creativity “There is no guaranteed formula for creative success on mobile, just as there is no guaranteed formula for a blockbuster movie or best-selling book or hit TV show.” – Andrew Keller, Global Creative Director, Facebook Creative Shop In 2007, Apple made history with the invention of the first ever iPhone.

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Recruiting the Competition with Mobile Geo-Conquesting

Recruiters know that most of the time, the best employees aren’t actively seeking a new job. They’re too busy working for their current employer, who probably provides a decent compensation package to keep their best employees happy. So what’s the best way to recruit a candidate that isn’t looking at job boards on a regular

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Holiday Shopping Shifts to Mobile

It may only be October, but new data from the National Retail Federation shows that a surprisingly large number of consumers start their holiday shopping research as early as summer, with October topping out around 25%. (NRF Retail Holiday Planning Playbook 2017) With e-commerce sales at an all time high, and trends pointing to continued

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Tourism Marketing Ideas Using Mobile Marketing & Geofencing

According to a data provided by Google, 70% of travellers have used their smartphones for travel research (Google, 2016) with one out of every two traveller journeys beginning on a mobile device (, 2016). Usage is even greater among millennials when you consider 50% of millennial travellers have discovered a new travel company while researching

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Mobile Advertising Made Easy – Programmatic Advertising

Twenty years ago, marketers and advertisers were begging for access to data on their potential consumers. Now, the reverse has happened. Marketers are usually swimming in data to the point of feeling like they’re drowning. Sometimes it takes an entire team of analysts to organize and analyze the data to find the most relevant trends

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Mobile Video Advertising – The Power of Streaming

If the continued rise and success of Netflix and Amazon Prime are any indication, digital video is still the reigning king of content. In 2017, more people have chosen to cut the (cable) cord and consume video content on their mobile device than ever before. Ask nearly anyone if they feel that mobile is the

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2017 Back to School Mobile Shopping Trends

If you’ve been on social media lately, you’ve likely seen a few photos of your friends’ kids looking adorable in their new outfits, donning brand new backpacks, ready to tackle their first day of school. Back-to-school season is in full swing. Retailers Are Focusing On Mobile Shopping Trends On the surface, not much has changed

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