Category Apple’s iAd Mobile Advertising
Insights, Ideas & Client Case Studies
Insights On Mobile Marketing For Companies & Brands. Welcome to Thumbvista's Insights where you will find articles on the latest mobile strategies, research, the latest technology, and thought leadership in mobile marketing. Thumbvista is a global company based in Charlotte, North Carolina.
Challenge: Increase enrollment in multiple focus areas including: veterans, adult/back-to-school, master’s program, online, and general enrollment. Solution: Middlesex Community College segmented each focus area using specific demographic information which influenced the creative development process for each advertisement. Using a story-telling format, each ad focused on one of several key benefits of attending Middlesex Community College.
There is no bigger name in the mobile world than Apple. Apple’s iPhone accounts for nearly 50% of smart phones on the market and an Apple device of some kind whether iPad, iPhone, Mac or iPod is in over half of all U.S house holds. Some are unaware that there is a way to leverage